Whatever
you find
You can't buy anything. You can only find things.
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Our country needs us
Love Thy Nation is an idea that unites South Africans in a common cause — it is not owned by any group or individual. By fixing problems rather than complaining about them, we can all lead South Africa to a better future.
Noma Yini
Whatever you have.
Whatever it takes.
Hope isn't made of abundance. It's made of participation. Two trolley surfers, a boy with no ball, and a nation's worth of discarded plastic — a short film about what we can build out of almost nothing.
The ending is the argument. They don't buy the boy a ball. They make one, out of what the city threw away.
Four phases
The film is phase one. The campaign is what happens after it.
Partnership
Brands co-fund the film and bring what they already have — product, infrastructure, expertise.
The story
Behind-the-scenes documentary and social storytelling as the work happens, not after it.
Screenings
Public screenings in the communities the film was made with, then nationally.
Activation
Real-world builds that show exactly what the campaign made possible, and for whom.
Local Heroes
Ordinary South Africans doing extraordinary things for their communities — found, filmed, and put in front of the country.
Local Heroes
Found, filmed and put in front of the country — the people fixing things where they live.
See the heroes →The Podcast
Long-form conversations with the people fixing things rather than complaining about them.
Listen & watch →Praises
Public thanks, sent up for the people who deserve it. Nominate someone unnoticed for too long.
Send a praise →The work, as it happens
Every film, hero story and podcast episode — pulled straight from the channel.
This week, in real time
What have you got?
Money is one kind of contribution. It isn't the only one, and it isn't always the most useful one.
Things
Stock, off-cuts, seconds, surplus. Dead weight in your warehouse is a programme in ours.
List what you have →Skills
A plumber, an accountant, an editor, a coach. Name the trade, we'll find where it's needed.
Offer a skill →Reach
A wall, a screen, a mailing list, a following. Visibility is a donation most people forget they own.
Lend your platform →Don't write
a cheque.
Bring what you already have.
Noma Yini invites partners to contribute product, infrastructure, expertise or reach — and to be visibly part of solving the problem, not just funding it. Full campaign deck and production budget on request.
The Trolley Run pledge is the clearest version of it: a live national counter, a public promise, and your name on the thing that makes it real.
Founding partners — six places